Daioni Moves Up A League With Premiership Deal

Football stars of the future are adding another element to their training schedules - Daioni organic flavoured milk.
 
Academy and youth players at Chelsea FC’s football academy are drinking Daioni - which is Welsh for ‘goodness’ - as part of a supply deal which sees the Pembrokeshire produced drinks play an important part in their match preparations.
 
The Daioni range is made by True Taste award-winning family farming business, Trioni Ltd, which launched its flavoured organic milk in 2003, initially as an alternative to the fizzy sugary drinks generally available for children.
 
Available in four flavours - chocolate, strawberry, banana, and cranberry & raspberry - the drinks are low in fat and sugar with no artificial colours or preservatives, and have been deemed the ideal refreshment for top sportspeople.
 
Said Chelsea FC’s Club Nutritionist, Nick Broad, "Milk can be described as the perfect recovery drink. Numerous, recent scientific studies have now described the benefits of consuming milk before and after training sessions.
“As a great tasting, organic milk drink, Daioni milkshakes provide our academy players with a convenient way of helping their muscles recover after demanding training sessions and matches whilst also meeting the clean, whole foods nutritional philosophy of Chelsea FC."
 
Said  co-founder and managing director, Laurence Harris, “All of us here at Daioni headquarters, including the farm staff, are delighted to have been approached by such a high profile club as Chelsea FC to supply our Daioni range of healthy drinks to their Academy.
 
“Healthy food and drink is now being recognised as playing an important role in all walks of life. This endorsement by the Chelsea FC Academy is not only good news for all of us in this particular supply chain, but also for those involved in trying to persuade consumers of all ages  the value of  correct diets.”
 
Minister for Rural Affairs, Elin Jones, said, “Trioni’s deal with Chelsea FC is yet another example of the entrepreneurship of Welsh producers and the high esteem in which our products are held across all industry and business sectors.
“We have a proud sporting tradition in Wales and I am delighted Daioni is helping to nourish young sporting talent.”
 
Daioni also counts Tottenham Hotspur football club, the Welsh Rugby Union and several top rugby clubs among its fans, while another Premiership team, Bolton Wanderers has also expressed an interest in supplying the drinks to its players.
 
Initially trialled in schools in Pembrokeshire, Daioni is now available across the UK as well as in Dubai, Eire, Greece, Malta, Cyprus and Australia, and was named best children’s drink in the Excellence in Food  & Drinks Awards run by The Caterer and Hotelkeeper magazine.
 
While over the coming weeks through the Welsh Assembly Government Trioni will be exhibiting at two major food trade shows - Hotelympia in London (February 17-21) and Alimentaria in Spain (10-14 March).
 
For more details about products please contact:
 
Trioni Ltd
Ffosyficer
Abercych
Boncath
Pembrokeshire
SA37 0EU
Tel: 01239 682572
Email: teleri@trioni.com
Website: www.trioni.com
Contact Teleri Thomas

Article published on: 15 February 2008